Advancing Frugal and Supply Chain Innovation Through Analytics Adoption
DOI: https://doi.org/10.65967/cpbo.v2i3.75
Institutional Pressures, Supply Chain Analytics, Supply Chain Innovation, Frugal Innovation, Manufacturing Industry
Abstract
This study aims to explore how institutional pressures influence the adoption of supply chain analytics (SCA) and to assess its effects on supply chain (SC) innovation and frugal innovation. In addition, the research investigates the relationship between SC innovation and frugal innovation. Data were gathered from manufacturing firms operating in Jordan and analyzed using Partial Least Squares (PLS) path analysis. The results reveal that coercive pressure does not have a significant impact on SCA adoption, whereas normative and mimetic pressures positively and significantly encourage its implementation. The findings further indicate that SCA adoption contributes significantly to both SC innovation and frugal innovation. Moreover, SC innovation is found to positively influence frugal innovation. These results enrich the existing literature by providing deeper insights into the interconnections among institutional pressures, SCA adoption, SC innovation, and frugal innovation. The study highlights that recognizing the influence of institutional pressures on SCA adoption can help organizations strengthen innovation capabilities, enhance competitiveness, and achieve sustainable growth in an increasingly dynamic supply chain environment.
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