Entrepreneurial Orientation and Self-Esteem: Their Impact on Achieving Success in Entrepreneurship
Keywords:
self-esteem, entrepreneurial orientation, entrepreneurial success, gioia methodologyAbstract
Self-esteem and entrepreneurial orientation represent fundamental elements that shape entrepreneurial actions and outcomes at both individual and organizational scales. This research examines how these two constructs are interrelated, emphasizing the extent to which self-esteem influences entrepreneurial attitudes, risk-taking behavior, and ultimately, the achievement of entrepreneurial success. Although earlier studies have recognized psychological determinants in entrepreneurial intentions and venture creation, the present work introduces a distinctive perspective by placing self-esteem at the core of entrepreneurship, particularly within recently established firms. Considering the multidimensional nature of the constructs, a qualitative methodology was employed to address the exploratory goals of the study. A multiple-case analysis was carried out through semi-structured interviews with entrepreneurs across diverse industries, allowing for a richer understanding of their lived experiences. Data interpretation was conducted using the Gioia methodology, a rigorous approach for analyzing complex social dynamics and generating context-specific theoretical insights. By adopting an abductive reasoning process, the study connects empirical evidence with conceptual frameworks to better explain underlying mechanisms. The findings reveal a noteworthy link between the variables, showing that self-esteem exerts a positive effect on entrepreneurial orientation, which in turn contributes to entrepreneurial success. These initial results provide a foundation for future empirical testing across varied settings. The study contributes practical implications for entrepreneurs, educators, and policymakers by highlighting the importance of fostering self-esteem as a pathway to enhance well-being and strengthen entrepreneurial performance.
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